About Us

We personalize the golf experience by infusing our passion for art, music, pop culture, and nostalgia into everything we do.

NEWGeneration Golf was birthed from a conversation had by the two brothers and Co-founders about how to make the experience of learning the game of Golf feel more like their individual selves. Matthew & Durwyn, minority professional golfers in both the teaching and playing realms of the game, created the model and concept for NEWGeneration Golf in the mist of trying to find a way to infuse things to which they are connected and about which they are passionate. NEWGeneration Golf exists to fuse art, music, pop culture and the nostalgia of their upbringing into the high quality and unique experience of

receiving Golf Instruction, Golf Leisure and Golf Retail. Influenced by these nuances that are a strong part of their lives and makeup and wanting these things to be creatively woven into how people are introduced to, experience and accept the Game that has been a staple of their lives for as long as they both can remember is what created the foundation for the business model that is NEWGeneration Golf. Golf Instruction provided in a setting that everyone can enjoy and connect with from all ethnicities, demographics and walks of life.

NEWGeneration Golf was birthed from a conversation had by the two brothers and Co-founder about how to make the experience of learning the game of Golf feel more like their individual selves. Matthew & Durwyn, minority professional golfers in both the teaching and playing realms of the game, created the model and concept for NEWGeneration Golf in the mist of trying to find a way to infuse things to which they are connected and about which they are passionate.

NEWGeneration Golf exists to fuse art, music, pop culture and the nostalgia of their upbringing into the high quality and unique experience of receiving Golf Instruction, Golf Leisure and Golf Retail.

Influenced by these nuances that are a strong part of their lives and makeup and wanting these things to be creatively woven into how people are introduced to, experience and accept the Game that has been a staple of their lives for as long as they both can remember is what created the foundation for the business model that is NEWGeneration Golf. Golf Instruction provided in a setting that everyone can enjoy and connect with from all ethnicities, demographics and walks of life.

Pictured left to right: Name, Name, Name

GWEN & NEWG

Family was always the Apple of Gwen’s eye but Durwyn and Matthew, her first and second grandchildren were always at the forefront. The name of the New cultural phenomenon in the Golf space NEWGeneration Golf is a nod to the late grandmother of the two Founders. A matriarch and trailblazer in her own right this will be the second building that her name graces as the first is the Gwendolyn Williams Public Library, in Prichard Alabama where she served as the First Black Library Director and Media Specialist in the South. Not only was she a force in her own right in her professional space, she was also the life of every party and function that she graced with her presence, her Fashion was always a highlight sometimes having several wardrobe changes, she was the business, the fun and the fashion and she’d even throw some Art and acting in there from time to time. All in all she was a business woman, personality, an influencer and entertainer. Every function there was a cocktail that spoke to this as well which usually started with NEWG and ended with a number of her choice, usually if it was a birthday it was the age she turned that year, if you took a sip, it was like you were consuming her personality, you immediately opened up and begin to enjoy yourself on another level.

Fitting to name a serious Professional and Minority owned Golf Space laced with the likes of Art, Music, Fashion, Pop Culture and an amazing time, after someone that truly conquered both to their core. GWEN (NEWG) not only created her own lane at a time and in an industry where minorities had no chance or no say, but she did it with a polished professionalism, grace and esteem that gave people a different perspective and more importantly a different way of experiencing her craft by pushing the social norms that surrounded it. And she always strived to do it in the most fun, captivating and energetic way she possibly could. This is what her grandsons Durwyn B. Williams Jr. CEO, and Matthew L. Williams COO, have strived to do in the Golf Space since founding NEWGeneration Golf in early 2019. Both like there grandmother trailblazers in there space. Matthew being a class A PGA Professional already and Durwyn being a Level 2 PGA Associate are both a testament to the Legacy they strive to continue. Minorities making an impact in hard to breakthrough spaces. She always supported them in everything they did, but Golf especially, they both walk around with the statement “I guess y’all are about to go and play that ball today huh” in their head. And in this space and through the growth of a game they both Love with everything in them that’s exactly what they plan to do.

Meet Your Swing Curators

Durwyn Bryce Williams Jr.

Co- Founder, CEO, Swing Curator

Durwyn Bryce, co-founder and CEO of NEWG, discovered his love for golf at the age of 7, alongside his passion for music. Excelling at both, he competed at a high level in high school and earned a Division 1 college golf scholarship. After college, he turned pro before taking an almost 10 year hiatus from the game to embark on a successful career in the music industry as an R&B recording artist and songwriter. Durwyn also showcasing his talents as a visual artist and painter. He returned to the sport competing on the APGA Tour for the 2020-2021 season. Now through his brain child NEWGeneration Golf, he combines his passions for golf, music, art, and fashion into one space with his sights set on organically growing the game.

Matthew L. Williams

Co-Founder, COO, Swing Curator

Matthew is a spiritual force with a philosophical mind. A poet at heart, and obviously a phenomenal Golfer. As a graduate from Sam Houston State University with a minor in PGA Golf Management in 2012, he formerly held the position of Head Golf Professional on the Robert Trent Jones Golf Trail in Mobile, Alabama, his birthplace. In mid-2021, he relocated to Houston with his wife and three-year-old son to pursue new opportunities in education and career advancement. He has a passion for golf, often found on the course either working, teaching, or playing. When not immersed in the world of golf, he enjoys spending quality time with family, sharing laughter, and indulging in a refreshing ranch water.

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Grand Opening

3933 N. Main Street, Houston, TX 77009

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